Two clinics, eleven specialties, one site that turns visits into appointments.
A custom institutional website for a locally rooted dental practice, with clinics in Aveiro and Oliveira do Bairro, built to turn searchers into calls and booked appointments.
Client
Clínica Moliceiro
Sector
Healthcare and dentistry
Year
2026
Stack
Next.js, TypeScript
Location
Aveiro and Oliveira do Bairro, Portugal
Services
web + acquisition campaign
The starting point.
Clínica Moliceiro is a family-run dental practice with two clinics in the Aveiro region, in the city and in Oliveira do Bairro. Its name and identity nod to the moliceiro, the traditional boat of the lagoon, a local root claimed on purpose instead of a generic clinical look.
The practice needed a digital presence worthy of the trust it already holds in the community, able to present both clinics and more than eleven specialties, and above all to move every visitor toward the next step, to call or to book a consultation.
What it needed to solve.
- Bring two clinics and more than eleven specialties, from implants to orthodontics, oral surgery, endodontics and paediatric dentistry, into a clear structure that never loses the visitor.
- Turn local traffic into real contacts, in a field where the decision is born of trust, not impulse.
Three decisions that shaped the project.
A custom architecture, not a template
We planned the full content, SEO and design structure before a single line of code, then built the site to measure, with no page builder and no off-the-shelf CMS. The result is dedicated pages for each treatment and each clinic, a clinical-cases gallery and an insurance-partners page, all within one visual system.
Every page one tap from a call
We placed the contact decision within thumb's reach. Anywhere on the site, tapping 'call' opens both clinics' numbers as direct links. Credibility comes from real proof, a before-and-after slider the visitor drags with finger, mouse or keyboard, and a photo tour of both spaces, from waiting rooms to the sterilization room.
Measuring what brings patients
Rather than tracking everything, we instrumented only what turns into new patients, call clicks from any page and completed form submissions. Events fire only after cookie consent, which keeps the site compliant and gives the clinic the two numbers that matter when deciding where to invest.
What shipped.
Clínica Moliceiro now has a digital home consistent with its local identity, fast on mobile and designed to convert. The launch was followed by a four-month Google Search campaign, aimed at bringing new patients to both clinics, in Aveiro and in Oliveira do Bairro.
live site
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