Blog.
Knowledge, teaching, and experience.
01 Aug 202612 min readBy Hugo C.
The European Accessibility Act reached online shops: what fails in practice
The European Accessibility Act has applied to online shops since June 2025. We show what fails on Portuguese websites and where to start fixing it.
01 Aug 20266 min readBy Hugo C.
A website for a local business: what should come first
For a local business, discovery happens on the Google map and the website confirms the decision. The right order, and the role the website plays.
28 Jul 20265 min readBy Hugo C.
Video in digital marketing: what changes on a professional website
What a professional video changes in a website's digital marketing: perception, conversion, SEO, and how Google reads the page.
29 Apr 20269 min readBy Hugo C.
5 of these images are real, 5 were generated by AI. Can you tell?
A quick test, and the explanation of what separates an image that feels real from one that feels synthetic. Spoiler, the secret isn't AI.