Homes with history, reimagined into a platform built to convert.
A full redesign of the Pieces of History website, a real-estate and hospitality group founded in Lisbon in 2015, with short-stay rentals in Lisbon, Porto and the Algarve, and a property restoration and trading arm.
Client
Pieces of History
Sector
Real estate and short-stay rentals
Year
2026
Stack
Next.js, Supabase, Mapbox
Group
i2L Invest, SGPS
Services
web + group hosting
live site
pieces-of-history.comThe starting point.
Pieces of History was founded in Lisbon in 2015 and runs on two fronts, a portfolio of restored short-stay rentals in Lisbon, Porto and the Algarve, and the buying, restoration and sale of homes with history. The brand comes down to one idea, homes with history, reimagined for you. It operates within i2L Invest, SGPS, alongside the Central Pharma Group, which calls for a solid, credible image.
The original WordPress site no longer served that positioning. In June 2026 we ran a full redesign, with a new design, a custom content-management platform, and SEO, GEO and optimisation work that would put it ahead of the field, in Portuguese and English.
What it needed to solve.
- Bring together two fronts with different rhythms, short-stay rentals for people looking to book and properties for people looking to invest, in one coherent site that confuses neither audience.
- Give the team full autonomy to manage listings and content, and measure rigorously whether marketing spend turns into bookings and enquiries.
Three decisions that shaped the project.
Restoration told as a story
The heart of the brand's narrative is turning old buildings into reimagined homes. We translated that into a before, during and after gallery, a tabbed viewer that tells each home's restoration and adapts on its own when a property lacks full documentation. Real photography, sober typography, generous white space, nothing decorative.
Real maps and a platform the team runs itself
Each rental has a real interactive map, centred on the property, with the surrounding points of interest, degrading gracefully to an illustration if anything fails, never breaking the page. We built a custom management dashboard, with no off-the-shelf CMS, where the team creates and edits listings, manages photos and restoration phases, and triages incoming enquiries, with a thirty-day trash so nothing is lost by accident.
Built for Google, for AI, and to measure
We structured data and content for rich results on Google and for AI assistants, with an llms.txt file at the root, and reached scores above 95 in performance, accessibility, best practices and SEO. We delivered an SEO, GEO and optimisation report as part of the project. And we instrumented the events that matter, led by the main one, booking clicks through to the rental pages, alongside form submissions, all behind cookie consent.
What shipped.
With the June 2026 redesign, Pieces of History now has a fast, credible site aligned with its positioning, with scores above 95 and an SEO, GEO and optimisation report delivered. The new tracking system measures what counts, with rental booking clicks as the primary event, and the short Google Search campaign that followed has already generated conversion events.
Testimonial
“O Hugo foi sempre muito atencioso e mostrou-se disponível em todo o processo. A equipa mostrou profissionalismo e uma grande capacidade de entender o briefing. O site ficou exatamente como tínhamos planeado.”
Marta Lopes
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